Our Story
Atelier 23 began with a conversation between longtime friends Isabelle Carrier and Brooke Wingo.
Before building her own audience online, Isabelle spent several years leading paid media and growth initiatives, developing a strong foundation in performance marketing and customer acquisition. Growing her own presence as a creator later gave her firsthand insight into the creator economy, allowing her to understand both the brand and creator perspectives. That combination of experiences shaped her approach to building meaningful partnerships between the two.
Brooke earned her bachelor’s degree in Applied Economics and Management from Cornell University. She worked as Chief of Staff at an AI startup, where her experience as a member of a thoughtfully built CoS professional community showed her the power of creating spaces where people could connect and support one another.
Together, Isabelle and Brooke decided to create the kind of space they felt was missing: a community where creators could learn from one another, build genuine relationships, and access new opportunities.
As the creator community grew, brands began asking to work with its members. That demand shaped the next chapter of Atelier 23.
Today, Atelier 23 is a GTM agency for brands navigating the age of AI. We believe the most powerful marketing still comes from real people, so we partner with trusted creators and design in-person experiences that foster genuine connection between brands and their audiences.